Now accepting members
Honey Badger Labs is the middle ground between hiring a $5k/month agency and typing “get me more customers, make no mistakes” into Claude at 11pm. You get a professional growth agency in a private Slack reviewing your positioning, channels, and content, monthly planning to keep you focused on what actually grows the business, and trusted specialists you can pull in when you need more hands-on support.
$249/ month
You ultimately own the work, but it doesn't mean you have to do it all yourself.
What you get
Too many options, no idea what matters? Every month we cut your list down to the one thing that moves revenue — and build the plan to do it.
Stop guessing alone at midnight. Bring your landing page, cold email, or ad copy and we fix it together, live.
Stuck between sessions? Message the HBL team directly and get fast feedback on messaging, content, outbound, and positioning the same day — not next quarter.
You don't need another course. You need to do the thing with someone watching. Hands-on sessions on video, landing pages, AI tools, social, and cold outbound.
Nothing ships without a deadline and a witness. Set your targets, post your progress, and let the leaderboard keep you honest.
$249/ month
The problem
You've read the blog posts. You've watched the YouTube videos. And you're left with a feeling of dread, because you have an impossible amount to do to grow your business. Between building the product, talking to customers, and figuring out growth, things slip through the cracks. Honey Badger Labs helps you focus, stay accountable, and puts a professional growth agency in your back pocket when you're ready to hit the gas.
“I'll figure out marketing later”
Later never comes. Your competitors are building pipeline now.
“I just need to hire someone”
You can't manage what you don't understand. Do it yourself first, with a little help.
“I don't have the budget for help”
$249/mo is less than one wasted ad campaign. And you'll learn 10x more.
“I don't know what to work on first”
That's the real problem. Every month we help you pick the one thing that moves revenue — and ignore the rest.
Bi-weekly workshops
Members get access to live bi-weekly workshops on the things that actually move the needle. Practical, opinionated, and specific. Here's a taste.
Every strong brand is defined as much by what it stands against as what it stands for. We'll show you how to use contrast to sharpen your positioning.
How to build a narrative around your product that people want to be part of — and repeat to others.
How to identify the specific niche, angle, or insight that gives you an asymmetric advantage in your market.
Why founders undercharge, how to reframe value conversations, and how to build the confidence to hold your number.
The content, proof, and presence you need to get buyers to trust you before you ever get on a call.
How to stop optimizing for likes and start writing things that make the right people reach out.
Your team on demand
Membership gets you advice and feedback from real experts — designers, video editors, growth marketers, sales pros, and strategists. When you need something done, you can hire the HBL team for one-off projects at member rates. No retainers. No scope creep.
Who it's for
You've built the product or honed the craft. What you don't have yet is predictable revenue. That's the gap the Lab closes.
You shipped something people want. But “people want it” isn't the same as “people pay for it.” You need your first repeatable way to find customers and close them — without a $10k/mo agency retainer.
You know your craft and clients love your work. Now you need pipeline that doesn't depend on referrals, pricing you don't apologize for, and a business that grows beyond your hours.
Maybe you're still W-2, building nights and weekends. You're not here to tinker — you're here to get to revenue before you jump. You need accountability and experts who've made the leap themselves.
What founders say
“Bringing in Brett and his team was one of the highest leverage decisions we've made. They didn't just advise on strategy — they rolled up their sleeves, clarified our positioning, rebuilt our GTM plan, and helped us execute fast. It felt like having a seasoned growth leader on our team without the risk of a full-time hire.”
Katie
Founder, Knex
“Working with Brett has been one of the best decisions I've made for PartyPlease. Even though he's only involved fractionally, he feels like a true partner who's fully invested in our success. He always manages to cut through the noise and focus on what actually drives growth.”
Molly
Founder, PartyPlease
“As a technical founder, I needed a lot of perspective and help on the marketing side of a new product. Brett was a true thought partner — he helped me shape my content strategy, build a content muscle, and test different channels. He delivered his help with attention, good judgement, and a sense of humor.”
Zach
Founder, Storesdata
Join the Lab
You've done the hard part — you built something worth paying for. The Lab gives you the accountability, the priorities, and the on-demand experts to turn it into revenue. Join today.
Honey Badger Labs
$249/ month
Questions? Email brett@honeybadgerlabs.co